Weather Determines the Timing of Your Promotions

Highly accurate data unique to Weathernews enables
highly effective targeting.

Weather × Behavioral Change

How Weather Changes Human Behavior

Temperature shifts as small as 1°C create significant behavioral changes.
Seasonal and weather patterns are key predictors of consumer purchasing behavior.

Want to eat ice cream

Want to drink refreshing beverages

Want to go outside

Want to drink hot drink

Want to eat hot pot or oden (Japanese Stew)

Extreme Heat

Comfortable

Extreme Cold

Strengths of Weather Media

Japan’s Leading Weather Forecast Brand with No.1 Accuracy

With 45 million MAU (Monthly Active Users) across our app and website, and over 1.3 million YouTube subscribers, we are Japan's largest weather media platform. From weather forecasting, content creation, web development, design, and operations, through to distribution and measurement. — everything is handled in-house, allowing us to respond quickly and flexibly to client needs.

Weathernews App

When users open the WeatherNews app, they’re greeted with static images and videos displayed on the home screen. You can deliver targeted content based on real-time weather conditions such as temperature and weather patterns, as well as user demographics including interests, age, gender, and location. Our weather-based targeting is powered by Japan’s most accurate forecast data.

Weather Program "Weathernews LiVE"

A live, interactive weather program streaming 24/7/365 on YouTube. Professional meteorologists engage directly with viewers while delivering critical weather and disaster information. Partner with us to reach an engaged audience—74% of users develop positive feelings toward featured brands.

Weathernews App

Optimal Promotions
Synchronized
with the Weather

Utilizing our No.1 accuracy weather data, we deliver content based on real-time weather and various indices,
enabling effective promotions aligned with user behavioral changes.

Targeting using weather, temperature, and various indices

Weather-linked targeting using our No.1 accuracy weather data enables effective promotions aligned with user behavioral changes. Content delivery can also be customized based on indicators such as pollen levels or heat stroke risk forecasts.

Interest-based targeting

Leverage behavioral data uniquely measured by Weathernews to deliver content tailored to user interests and preferences. Combining weather and indices allows for even more precise targeting.

Demographic & Regional Targeting

Distribute content to specific prefectures to address region-specific needs. Furthermore, we enable targeted approaches that take gender, age groups, and lifestyle into account.

Weathernews LiVE

Would you like to
partner with our weather program?

A weather program that broadcasts live 24/7/365 primarily on YouTube.
Dedicated weather casters and meteorological professionals deliver daily weather and disaster information faster and more detailed than anywhere else. A key feature is direct engagement with viewers via the platform's chat function.

Regular Partnership

Distribute original index forecasts within the program

View Case Study Videos

Spot Advertisement

Create and distribute infomercials

View Case Study Videos

Program Corner

Distribute original index forecasts within the program

View Case Study Videos

Beyond these three standard options, other custom projects can be implemented upon consultation. Please feel free to contact us.
Live broadcast segments are clipped and uploaded as separate videos,, allowing secondary use on your owned media and other platforms.